Copywriting

What does business writing include and what can it do for your business? One of the biggest tools that companies can use to widen their market is to compose and distribute a white paper. Don’t be overwhelmed by the thought of some massive tome that takes decades to write.

A white paper is simply an informative report that you can circulate to your target clients and it will do the following:

  • Specify a particular problem or set of problems that the clients are encountering
  • Briefly identifies what attempts have been made in the past by the industry to fix those problems
  • Objectively details your services and/or product in comparison to current alternative solutions
  • Highlights why your service and/or product is superior and the way to go

Think of this document like a well-written research paper; it uses real-time data and statistics to present your stellar product and service. Delivering a white paper to potential clients will showcase your product and will make you a serious competitor in saturated markets.

Case Studies are similar to white papers with the exception that they tend to have a more subjective viewpoint. Their benefit comes from using actual data results and past/current client feedback. You can have a knockout product, awesome marketing, and great service but if no one is spreading a good word about you, your business may be dead in the water. Case studies stand in for an official “word of mouth” method of marketing. People thrive on information and are more inclined to go with a company that others have used and verified.

If you want to start getting results, contact me!

Web Content

If you have an idea or think of something you need, chances are you type the term into your computer or device then sift through the options presented to you on the internet. Think of some business or product you recently looked up. Were you interested and kept scrolling through their site or did you instantly click over to another business?

Creating a website needs to be approached with the same intensity and dedication you would give if you were creating a brick and mortar store or office. Maybe you have an actual office or perhaps you operate primarily online. Either setting demands you present your service in the best possible light.

Content needs to be accurate, brief, and captivate the reader into not just thinking your product sounds good but convinces them to give you a try.

I will create the content for your site that tells potential clients who you are and what you can do for them. Many people make the mistake of spending to much time on themselves. No one really cares what your favorite go-to meal is or where you last vacationed. They want to know how you can solve their problems.
Contact me today to tackle your website!

Ghostwriting

This particular term used to be associated with books and books alone. But a ghostwriter can do so much more! Business content like e-books, association newsletters, email campaigns, and the list goes on. If you have an idea that you want to get out to the masses but don’t have the time or know-how to do it yourself, I can take that idea and put it into the package you want. E-book sales are at an all-time high and have the potential to reach much more people than their hard-copy siblings.
Email me today to get that idea of yours off the ground and into the hands of readers!

 

kathy@kathymarshallwriter.com